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Insights/Brand Strategy & Marketing/Brand Strategy

Last updated: July 18, 2026•32 entries

Encyclopedia

Brand Strategy

Every field-tested playbook, breakdown, and receipt Fat Wallet Sales has published on brand strategy. Deep dives, video walkthroughs, and tactical scripts - updated as we run new experiments.

Articles

Video walkthroughs

Read time

141 min

Latest entry

Brand Strategy

Build a Personal Brand That Pre-Sells Before the Call

Build a personal brand that educates and attracts ideal clients, turning sales calls from convincing sessions into qualifying conversations. By consistently delivering high-value content and demonstrating expertise, you pre-sell your servic

Jul 18, 2026•6 min read•▶ Video included

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All entries

#002🎯

Anti-Guru Brand Strategy for High-Ticket B2B & B2C Coaches

The anti-guru brand strategy for high-ticket coaches prioritizes authenticity, proof, and a no-BS approach over aspirational hype. It focuses on solving specific problems for a precisely defined niche, providing demonstrable value, and buil

5 min▶Read →

#003🎯

The Polarizing Brand Playbook: Attract Buyers, Repel Tire-Kickers

Implement a polarizing brand strategy to attract high-value buyers and deter time-wasting prospects by clearly defining who you serve and, crucially, who you don't. This sharp focus drives sales efficiency and builds stronger customer loyal

7 min▶Read →

#004🎯

Identity-Based Positioning: How Brands Outsell Features Alone

Implement Identity-Based Positioning

Build a Personal Brand That Pre-Sells Before the Call

All entries

Anti-Guru Brand Strategy for High-Ticket B2B & B2C Coaches

The Polarizing Brand Playbook: Attract Buyers, Repel Tire-Kickers

Identity-Based Positioning: How Brands Outsell Features Alone

Why Founders Lose the Room: Stop Sounding Like Everyone Else

Why Your Brand Voice Sounds Like Everyone Else: Nailing Authenticity

Why Founders Lose the Room by Sounding Generic

The Polarizing Brand Playbook: Attracting Buyers, Repelling Time-Wasters

Why Identity-Based Positioning Crushes Feature-Based Sales

Why Founders Lose The Room: Generic Brand Strategy Kills Deals

Why Founders Lose the Room, Sounding Like Everyone Else

Why Founders Lose The Room: Stop Sounding Generic - Real Brand Strategy

Why Identity-Based Positioning Outperforms Feature-Based Claims

Anti-Guru Brand Strategy for High-Ticket Coaches: Real Talk, Real Results

The Polarizing Brand Playbook: Attract Buyers and Repel Tire-Kickers

Why Your Brand Voice Sounds Generic and How to Fix It

Anti-Guru Brand Strategy for High-Ticket Coaches: Real Talk Wins

Why Identity-Based Positioning Crushes Feature-Based Sales

Identity-Based Positioning: Why it Outperforms Feature Sales

Build a Personal Brand That Pre-Sells Before The Call

Why Identity-Based Positioning Crushes Feature-Based Sales

Why Founders Lose the Room: Stop Sounding Like Everyone Else

Anti-Guru Brand Strategy for High-Ticket Coaches: Build Authority

The Power of Polarizing Brand Strategy For Smart Sales

Anti-Guru Brand Strategy for High-Ticket Coaches: Receipts Not Hype

Identity-Based Positioning: Outsell Features and Win the Market

Build a Personal Brand: Pre-Sell Before the Sales Call

Identity-Based Positioning: How You Outsell Feature-Based Competitors

Identity-Based Positioning Powers Profit: Outsell Features

The Controversial Brand Playbook to Magnetize Buyers Now

Brand strategy dies when founders sound like everyone else

The polarizing brand playbook that attracts serious buyers

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