Decoy Pricing Effect: Coaching Programs & High-Ticket Offers | decoy pricing effect, coaching program pricing, high ticket offers | Pricing Psychology insight from Fat Wallet SalesDecoy Pricing Effect: Coaching Programs & High-Ticket Offers | decoy pricing effect, coaching program pricing, high ticket offers | Pricing Psychology insight from Fat Wallet Sales
🏷️Pricing Psychology3 min read▶ Video

Decoy Pricing Effect: Coaching Programs & High-Ticket Offers

Master the decoy pricing effect for your high-ticket coaching programs. Learn to strategically price offers to steer clients toward your most profitable solut

July 18, 2026·Fat Wallet Sales · The Playbook
TL;DR

The decoy pricing effect manipulates perceived value by introducing a strategically inferior third option, pushing clients toward your desired high-ticket coaching program. It's about engineering choice, not just presenting options.

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