Decoy Pricing Effect: How Coaches Sell High-Ticket Programs | decoy pricing effect, coaching program pricing, high ticket coaching | Pricing Psychology insight from Fat Wallet SalesDecoy Pricing Effect: How Coaches Sell High-Ticket Programs | decoy pricing effect, coaching program pricing, high ticket coaching | Pricing Psychology insight from Fat Wallet Sales
🏷️Pricing Psychology3 min read▶ Video

Decoy Pricing Effect: How Coaches Sell High-Ticket Programs

Uncover how the decoy pricing effect manipulates choices, making your high-ticket coaching programs irresistible. Learn to structure offers for maximum conver

July 30, 2026·Fat Wallet Sales · The Playbook
TL;DR

The decoy pricing effect strategically introduces a less attractive option to make your high-ticket coaching program seem like the obvious, best value choice. By understanding this psychological hack, coaches can engineer their offer stacks

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